Star Wars Generations
With the popularity of The Clone Wars and The Force Awakens coming out, adults who became fans of Star Wars when they were little kids are having kids of their own whom they're introducing to Star Wars in turn. It's the ciiiircle of Jedi. (What? They're both owned by Disney, right?)
For Mom & Dad
Just because you're an adult doesn't mean you have to give up fun (or steal the kids' toys to get it).